Employer brand, EVP and recruitment marketing
We help companies develop and strengthen their employer brand in order to attract strong candidates, increase the company’s visibility in the labour market, improve candidate experience and build a more attractive, honest and consistent employer image. This is especially important for companies that compete for employees, face candidate shortages, high turnover, weak response to vacancies or a mismatch between the real internal culture and how the company looks in the labour market.
At a glance
Business owners, CEOs, HR directors, recruitment leaders, employer brand specialists, marketing teams and functional leaders
Diagnostics → target audience analysis → EVP and strategy development → communications and materials → implementation support
Defined after analyzing the current employer brand, recruitment goals, target audiences, communication channels and the scope of materials
EVP, employer brand strategy, positioning, key messages, content strategy, career page, materials for candidates, communication standards and effectiveness metrics
For whom
- Companies that need to become more visible, clear and attractive employers in the labour market
- Business owners, CEOs and managers who want to strengthen candidate trust, reduce turnover and honestly show the company’s strengths as an employer
- HR teams, recruiters and marketing teams that need unified positioning, strong messages, materials and tools for promoting vacancies and the employer brand
When you need it
- Few relevant candidates apply for vacancies, response is weak, and strong specialists know little about the company as an employer
- The company competes for employees, faces candidate shortages, high turnover or difficult hiring for rare professional profiles
- The external employer image does not reflect the real culture, advantages, development opportunities and employee experience inside the company
- Communication with candidates lacks a unified style, a clear EVP, strong vacancy texts, career page, content plan and transparent candidate journey
What's included
- Employer brand audit and diagnostics of the current perception of the company as an employer
- Analysis of the employer value proposition, development of EVP from scratch or updating the existing EVP
- Conducting interviews with employees, managers and the HR team, developing employee and candidate personas, analyzing candidate target audiences
- Analysis of the competitive environment in the labour market and the company’s strengths and weaknesses as an employer
- Development of employer brand strategy, positioning, key messages, style and tone of communication with candidates and the employer brand communication platform
- Development of recruitment marketing strategy, content strategy and content plan for social media, job platforms, career pages and internal channels
- Development of vacancy texts, announcement templates, career page structure and content, materials for the career website, communication materials for candidates and standards of communication with candidates
- Development of the candidate journey, candidate experience audit, employee referral programme, employer ambassador programme, employer brand campaigns, HR communications, ideas for photo, video and storytelling content, video scripts, employee stories, materials for career events and a system of effectiveness metrics
What you get
A stronger employer brand
A clear and consistent employer image that reflects the company’s real culture, strengths, expectations and opportunities for employees.
A clear employer value proposition
EVP, key messages and positioning that help explain to candidates why they should choose your company.
Materials for promoting vacancies and the company
Vacancy texts, announcement templates, career page structure, communication materials, content ideas, video scripts and materials for career events.
Better candidate experience
Candidate journey, communication standards, feedback tools, employee referral programme and solutions that make the recruitment process clearer, more respectful and more consistent.
How we work
- 01
Diagnostics
We study the current employer brand, how candidates and employees perceive the company, candidate experience, vacancy texts, career channels, internal culture, strengths and problem areas.
- 02
Analysis and positioning
We analyze candidate target audiences, the competitive environment, employee and candidate expectations, and form or update the EVP, employer brand positioning, key messages and communication style.
- 03
Materials development
We prepare the employer brand strategy, recruitment marketing strategy, content strategy, content plan, vacancy texts, announcement templates, career page structure, materials for candidates, video scripts and ideas for employee stories.
- 04
Implementation and support
We help HR and marketing teams implement new communications, launch employer brand campaigns, improve candidate experience, set up effectiveness metrics and maintain a consistent employer image across all channels.
Q&A
How does work on the employer brand start?+
We start with diagnostics: we study how the company looks in the labour market, how it is perceived by employees and candidates, what messages are already used, how the candidate journey is organized and where there is a gap between the real culture and external communication.
What is EVP and why is it needed?+
EVP is the employer value proposition: an honest and clear answer to the question of why a strong candidate or employee should choose this company. A good EVP helps make employer communication clearer, more consistent and more convincing.
Can we start only with vacancy texts or the career page?+
Yes. You can start with a specific block: vacancy texts, announcement templates, career page, candidate communication, candidate experience or referral programme. But these tools work better when they are connected to EVP and the overall employer brand strategy.
What does the company receive after the project?+
The company receives diagnostics of the current employer brand, EVP, positioning, key messages, recommendations on promotion channels, materials for candidates, vacancy texts, content ideas, tools for improving candidate experience and metrics for evaluating effectiveness.